Film audiences

Frozen demographic: Girls, of any race, young kids aged 5-11, any class, any ethnicity

  • Parents of the younger demographic will be the secondary audience
  • Absence of diversity- does it suggest that a wider target audience was not the demographic

Get out demographic: Black audience (Jordan Peele, appeals?) 

  • White audience- to educate on the Black- American experience
  • Appeals to all genders 15+
  • Followers of the work of Jordan Peele or the star actors.

  • Frozen Budget: $150million
  • Frozen worldwide gross profit: $1.3 billion
  • Females aged 18-29 gave Frozen the highest rating out of everyone.

IMDB: International movie database

Why do Disney films appeal to children and adults?

Nostalgia- looking back to childhood

Hidden adult jokes for adult audiences

The narrative and themes- are predictable, appealing to some

Values: freedom, finding your place, lots of universal values.

Film classifications

  • Decided by the BBFC
  • Films require classification to be granted cinema or DVD release 
  • Strict requirements for each classification





  • Blumler and Katz, uses and gratification theory

Gathering audience responses/ interacting with audiences.

It is important for companies to gather feedback and interact with their audiences. It is also important that audiences have uses and purposes for these products.

Different ways to communicate with companies/customers:

  • Social media: Instagram, Twitter, Facebook, YouTube, Reddit
  • Online sources: questionnaires, reviews, focus groups
  • Ofcom

EXAM QUESTION- JAN 2019

Q9: Identify 3 ways that audiences can interact with the producers of digital media products.

  1. Twitter
  2. YouTube commenting
  3. By completing online questionnaires

EXAM QUESTION- JUNE 2017

Q8A: Explain 2 ways that social media has been used to advertise a media product or products you have studied. Use examples to support your answer.

The Disney film 'Frozen' was advertised on the social media platform, YouTube. Interestingly, the media company promoted the film by posting teaser clips and trailers to reach their target audiences' interest in the film. Many young kids have YouTube Kids and therefore would be able to easily view and access this promotion, ensuring the film gained awareness. 
Additionally, the Instagram platform was used to share posters and teaser clips of 'Frozen' which reached the target audience as they are likely to use this social media platform often.

PEST + SWOT- analysis

PEST- political factors, economic factors, social factors, technological factors

Political factors.

  • any political events that'll impact your media products. E.g., political campaigns, elections, and some countries banning certain products due to religious or political rulings.

Economic factors.

  • any economic constraints; subscriptions, advertising campaigns, or how much revenue is being earnt.

Social factors.

  • privacy issues, fake news, piracy, interacting with customers and companies.

Technological factors.  

  • advancements in technology, what are the positives and negatives of this for your product? 
  • ability to stream/download.

SWOT- strengths, weaknesses, opportunities, threats


Comments

  1. JCoSS Media Dept27 April 2022 at 06:20

    Excellent work and well structured - you have also answered the two exam questions perfectly.
    Miss C

    ReplyDelete

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