Eden Tivon Unit 1

Discuss the possible positive and negative media effects a product you have studied might have on its audience.[20] Intro P1- Point, Evidence, Theory Intro:  The media effects model is... I will be looking at the media product... The audience for this media product is primarily... Explain the media effects model can be positive or negative and for these say an example of how its positive or negative as this shows the examiner the arguments and counterarguments you're going to use. Negative effects: Moral panic- the media product could create a moral panic if audience members were influenced by the film and consequently commit violent acts. Copycat behaviour-  Anderson- media violence on youth-  Counter-arguments: no conclusive evidence that exposure to violence in the media/ video games leads to real life violence Theory: uses and gratification- active- audiences 'act' on the media, not the other way round. David Gauntlett- audiences are individuals not groups. Audiences ...

Call of duty- Ownership: published and owned by Activision Franchising Activision also franchise the call of duty brand to a number of companies, merch includes action figures, comic books and card games. Call of duty marketing strategy WW2 using billboards rather than digital platforms War theme- at the time, no digital technologies, so a billboard campaign made users/ audiences feel more connected (authentic) On the day of release, billboards go up in 5 countries/ cities and at the same time social media streams the trailer. Codes are embedded on billboards for gamers to unlock Analysis: hybrid marketing Above the line example for COD- BFI Imax billboard Combination of traditional and digital advertising: billboard with QR which takes the audience to the website. Audience and regulation PEGI- regulate video games VSC- regulate video games too Theories Active/ passive audience - engage with media content; interact and make active choices about what they consumer (even content that is ...

Usually, a debate question between 16-20 marks. This question requires a lot of theory all surrounding the media effects model (what are the effects media has on audiences?) To get top marks, you must include counter arguments. Media effects model: The model concerns how media can affect society/individuals and vice versa. These are very negative implications of this model, but you will also learn some counter arguments. You will lose marks if you write about too many or not enough. • ‘A sector’- only one • ‘A product’- only one • ‘Examples’- multiple • ‘Products’- multiple Media is violent 1. Active/ passive audiences : when you think or challenge the idea presented in the media is active and passive is when you just accept it. 2. Hypodermic Needle theory : when the media an audience consume ‘injects’ the ideas. Theorises that audiences are essentially passive and will readily absorb messages relayed to the by the media.  This means that, after watching a violent horro...

Different Radio platforms AM (Amplitude modulation) FM (Frequency modulation) DAB Websites Radio apps Spotify is a popular streaming service for music  Apple music you have to pay for Amazon music included with the prime package deal  Global owns 22 radio stations, some of them are... Heart, Classic, Smooth, Capital, Radio X, LBC, Gold Heart FM Target audience:  23-40 (p), younger demographic (s) balanced across male and female inclusive- diversity, racial and ethnic groups Sponsorship on their website Links to audience profile  How do listeners access this station? In the car, tablets, iPads, apps on phone, laptop Audiences- Infographics from RAJAR 89% of the population tune into the radio every week 40 million adults are using digital platforms to listen to radio For the past 7 years radio audiences have been stable.  There have been no significant drops in the figures for radio consumption in the UK. Radio stations can use RAJAR to analyse their audience prof...