Eden Tivon Unit 1

Starter: how has advertising changed over the past twenty years? If I wanted to advertise a show like Doctor Who or X-Factor, which media platforms are available to me in order to get the best coverage. Doctor Who Radio- BBC trailer Billboards  Social media- Facebook groups- fans Doctor Who website BBC  X-Factor TV ad Billboards Internet Social media- Twitter and Instagram Advertising: Payment from brands in return for the placement of promotional material on pages or during production- could be in the form of commercial breaks, or via product placement. Examples of product placement in film: James Bond- Rolex Spiderman- coca cola Forest Gump- Nike Castaway- FedEx Wayne's world- product placement for Pepsi The benefit of product placement is that advertising companies often find new audiences or reach audiences that other forms of advertising overlook. Article Netflix- for now- is worth more than Disney after the streaming company's shares hit an all-time high Investors expec...

Synergy .  Companies that are both vertically and horizontally integrated are able to create synergy across their output.  This means they're able to promote their output- for example, Doctor Who, in an efficient and profitable manner, whilst at the same time creating a recognisable brand. When two companies work together to produce something that is better than if one company had produced it independently. Doctor who can be advertised across a range of different media via horizontal integration.  Online and social media services: through the BBC website and Twitter feed Print media and print advertising: through the radio times magazine publication Distribution TV channels: the show can be advertised across the different channels (BBC1, 2, 3, 4)  Merchandising: A range of Doctor Who merchandise available to buy Exam question Explain one way that horizontal integration can contribute to the process of synergy. Use an example from media institutions or products to sup...

Command words Identify (1 mark) Explain (accompanied with identity. An additional 2 marks or on its own for 2 marks) Analyse (anywhere between 12-16 marks) Discuss (anywhere between 12-20 marks) BBC- British Broadcasting Cooperation  PSB/C (public service broadcasting/company) means that programs are made FOR the public. There are no advertisements.  Public service broadcasters generally transmit programming that aims to improve society by informing viewers. Public service broadcasters also strive to inform and entertain their viewers. PSB-rules (public service broadcasting) Programming has to reflect the diversity of the UK. Programs must inform viewers. Programs must be distinctive- original and not clones/rebroadcasts of American TV shows. The BBC is a good example of a Public Service Broadcaster Remit- The responsibility/ promise of a program (don't confuse with the PSB) BBC remit- to enrich people's lives with programs and services that inform, educate and entertain ...