Eden Tivon Unit 1

Microelements Cinematography  Sound  Mise-en-scene: everything seen in the frame Editing Use of the camera Camera shots Extreme close up (ECU) Close up (CU) Long shot (LS) Wide shot (WS) Medium shot (MS) Point of view (POV) Camera angles Low angle High angle Over the shoulder (OTS): used during conversations Camera movement Pan- panning, camera person is still but the camera is moving Tilt Crane shot Tracking shot: moving in parallel  Rolling shot Steadicam: the shining uses this shot Sound Diegetic sounds : inside the world of text, dialogue, sound effects, music within the scene like a radio Non-diegetic sounds : everything outside the world of text, voiceover, soundtrack. On-screen sound : the audience  Off-screen sound : sound assumed to be in the scene but is off-screen during the action Parallel sound : matches the action Contrapuntal sound : doesn't match the action A sound bridge : create a smooth transition between from one scene to another Editing Pace of e...

Levi- Strauss theorized that since all cultures are products of the human brain, there must be, narrative tension. This can be as simple as two characters fighting, but more often functions at an ideological level. The binary opposition allows the narrative to move on. Binary opposites examples:  old vs young boy vs girl good vs evil east vs west peace vs war Propp's theory: suggests that there are dedicated characters which are the key elements for any plot. He analyzed the plot components of Russian folk tales to identify their basic narrative elements. He also found that despite the large number of characters that appeared in the folk tales, there were only 8 character types. These types don't have to be people, they can also be themes. Character types: Hero Villain Helper Princess or prize Father Donor False hero Dispatcher Hero : the one who goes on the quest and usually ends up with the princess Villain : against the hero Dispatcher : sets the hero off on their quest Dono...

 Starter What do you understand by the term independent film? A film that is produced by a small production company, it often has a much lower budget but a higher level of creative control. Not controlled by a studio. Can you name any examples- either films or independent production companies? Room, Ladybird. How might the content differ from that of a large conglomerate? The lower budget, therefore, production values will be less than those of a conglomerate. Additionally, won't have a large sum of money for advertising. The major Hollywood film studios are often referred to as the Hollywood Big 6. These command a significant market share, and the budgets tend to be much bigger than those of an independent film. The big 6 are: Paramount Warner Brothers 20th century Fox Universal Columbia Walt Disney Bait - an independent film in August 2019. Described as a 'no-budget' film (no exact budget has been given), it was directed by Mark Jenkin and initially recorded without sound...

Film case studies Frozen, Get out, Bait Disney is a conglomerate and has creative control over film productions. Walt Disney animation is one example of a subsidiary within the conglomerate.  The company has access to multiple platforms for cross-promotion and synergy. Video on demand Nowadays, companies can also exhibit their films via online video-on-demand (VoD) services such as Netflix and YouTube.  Disney owns the Disney channel (TV) but also Disney Life, a VoD allowing it to compete with the likes of Netflix. Cinema and marketing Why do people go to the cinema, what makes you choose that film? Within the marketing campaigns of many films, they highlight the cinematic appeal such as using phrases like 'HD'. In addition, the advertising emphasises that the film will be shown in cinemas first and therefore people who want to see the film before receiving any spoilers will be likely to visit the cinemas.  Some ways films are advertised: billboards, bus posters, radio tr...

 1. Identify 4 media industries that produce digital media products. [4] Radio, Film, Video games, Virtual reality. 2. Identify three advertising techniques that were used as part of the marketing and distribution process for a media product you have studied. [3] Identify the media product and offer three techniques. Doctor Who: Radio adverts, Doctor Who website BBC, Social media (e.g. Facebook groups) 3. Explain two reasons why, when launching a new product, media producers use social media marketing in conjunction with traditional advertising methods. Use examples of digital media products you have studied to support your answer. [6] Media producers are likely to use social media in conjunction with traditional advertising methods to further promote their products to a wider audience, for instance, Doctor Who uses social media sites such as Facebook to reach their target audience who are likely to use this social media platform. In addition, they might link their social...

Exam question: Identify four methods for collecting audience feedback used by media producers for specific media products you have studied (4) Dr. Who: 1. Questionnaire  2. Poll 3. Survey 4. Viewing figures  Primary research - research conducted by the media company directly from the target audience, to gather opinions, views, etc. a questionnaire (have open questions to provide more understanding, can produce and fill out online saving time and money, but take longer to complete which puts people off completing it) focus group- host a small group of your target audience to ask them their thoughts and opinions on a media product. (can show the group pre-production materials, there might be untruthful data). interviews survey (closed questions- immediate data, but cannot expand on your answers, unreliable data due to falsely filled questions) observations Secondary research - data collected second hand therefore it already exists  Not always truthful and reliable, also can...

Mainstream: An audience that consumes a product that appeals to a wide range of groups and cultures. EXAMPLE - Instagram Niche: The audience of a specialist interest media product that may only appeal to a small number of people or those who fall within a specific demographic profile (e.g. age, ethnicity) EXAMPLE - Lefty's, only market to left-handed people. Chris Anderson: Longtail theory First published in 2004, then as a book in 2009 Concerns mass vs niche products and audiences The longtail theory is essentially a business strategy where a company will gain more profits from selling a lower volume of niche products to many customers than they would from selling a larger volume of products to fewer customers.  In 2010, digital sales of music began increasing, while revenue from CD sales was dropping. The longtail theory showed that millions of tracks are available both online and as a physical CD, however, 80% of the songs that were online didn't sell any physical copies....