Radio

Different Radio platforms

  • AM (Amplitude modulation)
  • FM (Frequency modulation)
  • DAB
  • Websites
  • Radio apps
Spotify is a popular streaming service for music 
Apple music you have to pay for
Amazon music included with the prime package deal 

Global owns 22 radio stations, some of them are...
Heart, Classic, Smooth, Capital, Radio X, LBC, Gold

Heart FM
Target audience: 
  • 23-40 (p), younger demographic (s)
  • balanced across male and female
  • inclusive- diversity, racial and ethnic groups
Sponsorship on their website
  • Links to audience profile 
How do listeners access this station?
  • In the car, tablets, iPads, apps on phone, laptop

Audiences- Infographics from RAJAR
89% of the population tune into the radio every week
40 million adults are using digital platforms to listen to radio

For the past 7 years radio audiences have been stable. 
There have been no significant drops in the figures for radio consumption in the UK.
Radio stations can use RAJAR to analyse their audience profiles.
WHY?
Look at the location of listeners- perhaps to tailor content.
Focus on the profile of the audience (age, gender, social grade)- all these details help you create content which they will listen to.

EXAM QUESTION
Use fig 2 in the insert and your own knowledge
From your knowledge of contemporary media consumption patterns, describe two possible reasons why the listenership of Hallam FM has decreased since 1999. [4]
1. Digital streaming services for music have been developed and audiences have begun subscribing to this and therefore reducing the total listeners for Hallam FM.
2. The rise of other radio stations, Hallam FM was unable to compete and therefore listeners decreased.

As well as TV, Ofcom also regulates radio.

Comments

Post a Comment

Popular posts from this blog

Magazines

Kerrang! - music magazine which also has a TV platform. Kerrang! Magazine, website, and music awards were sold to ‘Wasted Talent’ by Bauer media group in 2017. Bauer media still own Kerrang! Radio and Box plus network own Kerrang! TV How is synergy promoted across its content when the brand is dispersed across different owners? E.g., competition on the radio- giving audiences 6 months of free subscription to the print and/ or online magazine. Exclusive interviews seen on the website- this promotes the awards Promotional ads and/or interviews on the radio to promote a programme on the TV platform. Advertising Kerrang! Magazine Traditional- Posters, billboards Digital- social media (Facebook- older demographics, Twitter- paid promotions), TV ads- E.g. in the break when there’s a concert, TV ad on their own channel. Below the line- using data on existing readership of other magazines owned by wasted talent Digital Advertising Facebook encourages people to be prosumer...
Read more

Media Language

Image
Microelements Cinematography  Sound  Mise-en-scene: everything seen in the frame Editing Use of the camera Camera shots Extreme close up (ECU) Close up (CU) Long shot (LS) Wide shot (WS) Medium shot (MS) Point of view (POV) Camera angles Low angle High angle Over the shoulder (OTS): used during conversations Camera movement Pan- panning, camera person is still but the camera is moving Tilt Crane shot Tracking shot: moving in parallel  Rolling shot Steadicam: the shining uses this shot Sound Diegetic sounds : inside the world of text, dialogue, sound effects, music within the scene like a radio Non-diegetic sounds : everything outside the world of text, voiceover, soundtrack. On-screen sound : the audience  Off-screen sound : sound assumed to be in the scene but is off-screen during the action Parallel sound : matches the action Contrapuntal sound : doesn't match the action A sound bridge : create a smooth transition between from one scene to another Editing Pace of e...
Read more