Newspapers

  •  The sun- tabloid 
  • The independent- broadsheet

The differences between the front covers.

A tabloid focuses more on 'gossip' whereas a broadsheet focuses on more serious matters.

A tabloid is less formal, has more images, and is more colourful.

Tabloids: Informal language, more images, content-driven by gossip, celebrity news, sports coverage, competitions- i.e the news values are low.

  • Cheaper than broadsheets- targets working-class readers also, manual/semi-skilled workers.

Broadsheets: based on politics and current affairs- serious current events, examined from a serious perspective- truthful, information, argument.

  • More text than images- in-depth journalism informal language.
  • The Telegraph/ Sunday telegraph: conservative/ tory
  • The times/ Sunday times: change political view depending on who Murdoch wants to please.
  • The independent: centre/ left of centre/ moderate view.
  • The guardian: left of centre
Ownership

Why the 'Independent' went online
Not able to sell printed copies- lose money
Cheaper, more cost-effective
To read online you must subscribe
Subscriptions generate revenue
Readership? Middle class, older, upper class, well-informed, educated, professional (initially men- city)
Social grade: C1-B

Marketing and distribution

The Independent
The last printed edition of the Independent was published on Saturday 26 March 2016, leaving only its digital editions.
The I was also launched as a competitor for free papers. Originally a sister newspaper to the Independent, it cost only 20p when first published. However, it is now owned by JPIMedia.
The Independent website has pop-up ads

Decoding papers- reception theory (Stuart Hall)

Preferred Reading- This is when audiences respond to the product the way media producers want/ expect them to.
Negotiated Reading- This is when a member of the audience partly agrees with part of the product. E.g. Film, documentary, TV programme.
Oppositional Reading- This is when the audience is in complete disagreement with the product's message or setting.

1. The Office (U.S) Preferred Reading, the intended purpose of the show is to entertain the audience and make them laugh which I believe has worked. Additionally, the show aims to make you feel emotional at times and this also takes effect.
2. The conjuring. Negotiated Reading, the aim of the movie was to make the audience scared and want to continue watching on the edge of their seat, while this was achieved, it wasn't carried out through the entire movie and therefore didn't have the desired effect.
3. Little Mix, Black Magic music video. Negotiated Reading. The aim of the video was to entertain the audience and relate what was on screen to what had been said in the song, this was ultimately achieved but it wasn't done in the highest quality and therefore didn't have the correct impact on the audience.

Target audience

Social standards:










NRS: National readership survey

Reading and interpreting data

Total adult readers for... The sun, The Independent, London Evening Standard, The daily mirror, The times.

  • Male readership- The times
  • Female readership- The daily mail
  • What do readers aged 15-34 read the most?
  • What do readers age 35+ read the most?

Trends in readership

Graphs

What kinds of information can you extrapolate from them?​
What do they tell us about trends in newspaper readership? Why do think this is the case?

  1. 90% of British adults consume news brands across print and digital.
  2. 70% of British adults read a newspaper.
  3. The majority of news is consumed on phones

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