TV- media institution ownership

Command words

Identify (1 mark)
Explain (accompanied with identity. An additional 2 marks or on its own for 2 marks)
Analyse (anywhere between 12-16 marks)
Discuss (anywhere between 12-20 marks)

BBC- British Broadcasting Cooperation 

PSB/C (public service broadcasting/company) means that programs are made FOR the public. There are no advertisements. 
Public service broadcasters generally transmit programming that aims to improve society by informing viewers.
Public service broadcasters also strive to inform and entertain their viewers.

PSB-rules (public service broadcasting)

Programming has to reflect the diversity of the UK.
Programs must inform viewers.
Programs must be distinctive- original and not clones/rebroadcasts of American TV shows.

The BBC is a good example of a Public Service Broadcaster
Remit- The responsibility/ promise of a program (don't confuse with the PSB)
BBC remit- to enrich people's lives with programs and services that inform, educate and entertain
'To reflect the UK, its culture, and values to the world'

Funding

75% of the BBC's funding comes from the license fee (currently costs £157 for colour and £49.50 for a black and white TV license).
The remaining income comes from commercial activities such as; worldwide sales of its programs as well as publications such as Radio Times, Good Food, etc.

ITV

ITV- Remit

Launched in 1955, it is the oldest commercial network in the UK.
It was established in order to provide competition to BBC Television (established 1932).

This is the opposite of a PSB.
The aim of the commercial stations (ITV, Channel 5, and Sky) is to provide popular shows that attract an audience- therefore leading to higher prices when advertising is sold.
All commercial terrestrial stations (ITV, Channel 5) are funded by advertising, sponsors, and product placement.


Exam style question

Explain how a public service company operates differently to a commercial company. Use an example to support your answer.

A public service company such as the BBC would operate to provide the general public with informative, entertaining and educational content. Interestingly, all the shows on this channel must meet the requirements to ensure the public are provided with the best possible content as they fund the company through licensing fees and therefore deserve the very best content. On the other hand, a commercial company such as ITV will provide the most popular shows to increase viewership, attract sponsorships and other companies to advertise on their channel.

Structure of the BBC 

The BBC is a cross-media organisation- one of the largest in Europe.
This means it is vertically and horizontally integrated.

Stages of making a media product

1. Pre- production
2. Production
3. Post- production
4. Advertising and marketing
5. Distribution
6. Exhibition 

Vertical integration

In which a media company has the ability to control the production (pre, prod, post), distribution and exchange (consumption/exhibition) of a product. E.G. Disney and Warner bros

Advantages: keep all the profit, access to reliable personnel, they own all the production so they have full control over the process, if its successful it'll boost the companies reputation, their costs will be minimised so their profits will be maximised.

Disadvantages: less specialised in different departments/ stages in the process so things can go wrong or turn out worse, repeating ideas that have been recently used, high initial costs, risky finances if the product fails and you don't generate income

Horizontal integration

In which media company has a number of subsidiary (lots of smaller companies) companies that are used to support the marketing of its products.

Advantages: the company will specialise in the field and therefore produce a better product, helps smaller companies to build a reputation, more ideas and more money due to the collaborative process, opportunities for cross-promotion

Disadvantages: could be disagreements, share profits, share ownership, recognition of the product must be fair, workers may have a lack of motivation due to limited promotion.

Cross-promotion: when a company is able to market its products within another owned platform. E.G. film magazine owned by a company promotes its own music magazine/album

Conglomerate: One big company which that owns lots of smaller companies (subsidiaries). 

Comments

  1. Lisa Socrates2 March 2022 at 07:18

    Good clear and informative. An effective response to the BBC exam style question.

    ReplyDelete
  2. JCoSS Media Dept27 April 2022 at 06:52

    Explain how a public service company operates differently to a commercial company. Use an example to support your answer.

    4/4 - well done!

    ReplyDelete

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